Comcast announced Wednesday that it is launching a prepaid and month-to-month low-cost internet and phone plan program called NOW. The new plan is designed to be simple for customers to opt into or cancel at any time using Xfinity and unlimited 5G. NOW TV, which offers Xfinity internet customers on-demand and live streaming from more than 40 networks for $20 per month. The NOW program supplements Comcast's long-standing low-income internet option, called Internet Essentials, which packages 50 Mbps for $9.95 per month. Comcast has been experiencing a lack of broadband growth over the past year, reporting net broadband losses in multiple quarters.

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Persons: Dave Watson, we've, Watson Organizations: Comcast, NOW Mobile, CNBC